Tag: social video

Instagram’s TV push shows how media competition is shifting from format wars to attention wars. The winners in the Everything Era won’t defend TV, social, streaming, or gaming as separate lanes, they’ll use each format to build discovery, habit, engagement,…

BuzzFeed’s value to Byron Allen is less about a media comeback and more about turning digital reach, social distribution, and content archives into ad inventory across FAST, broadcast, and streaming. Allen Media Group now has a digital-native audience engine that…

Roku is launching a new creator-focused destination and creator-led FAST channels featuring personalities like iShowSpeed and Jesser. The move reflects how creator content, streaming, and social video are converging inside the connected TV ecosystem. Roku’s strategy centers on controlling discovery,…

TikTok is rolling out a £3.99-per-month ad-free subscription tier in the UK, requiring adult users to choose between personalized ads or a paid ad-free experience by November 11. The move aligns TikTok with platforms like Netflix, YouTube, Meta, and Snap…

From the Archives revisits MTV Overdrive, MTV’s 2005 attempt to build a streaming destination years before modern platforms took over digital video. The service recognized the shift toward short-form, on-demand viewing early, but struggled as distribution and discovery moved away…

From the Archives revisits how Turner Broadcasting System built SuperDeluxe into a digital-first comedy lab that prioritized speed, experimentation, and platform-native distribution, but couldn't reconcile that model with ad-driven corporate expectations. The studio showed that social-first, creator-led content could break…

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

Bent Pixels has acquired Sunny State Agency for more than $23 million, giving it direct control over how creator content is distributed, reformatted, and monetized across platforms like Snapchat, TikTok, Facebook, and MSN. The deal pushes Bent Pixels beyond creator…

TikTok is expanding its monetization strategy by turning core app surfaces into premium ad inventory, led by Logo Takeover, which places brand messaging at launch and guarantees immediate, high-impact reach. The company is pairing this with formats like Prime Time,…