Tag: social video

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

Lucas Shaw and Katty Kay discuss how YouTube’s dominance in U.S. TV viewership and its projected revenue growth, expected to surpass Disney, signals a major shift in the entertainment industry. With creators like MrBeast and Cocomelon landing high-budget deals and…

YouTube Shorts is rolling out upgraded creation tools—an enhanced video editor, AI-generated stickers, beat-synced clips, and smarter templates—in a direct swipe at TikTok. The update drops just ahead of the April 5 TikTok ban (which will get delayed), positioning YouTube…

A Hub Entertainment Research survey shows households now use an average of 13 entertainment sources, the highest since the survey began, with younger audiences under 35 using 16 sources and families averaging 17. Despite the variety, only half of these…

Interactive Advertising Bureau (IAB) forecasts a 16% increase in digital video advertising spending, reaching $62.9 billion in 2024. Digital video will surpass linear TV for the first time, capturing 52% of ad spending. Connected TV advertising will grow 12%, online…