Tag: streaming discovery

Amazon and Charter are increasing their streaming leverage by owning the discovery, billing, and checkout infrastructure that turns audiences into paying customers, while MS NOW is moving the other way by building a direct membership business. As churn and acquisition…

Amazon’s making Alexa+ free on Fire TV to drive more conversational discovery and capture more viewing-intent data. The strategy gives Amazon more opportunities to influence what users watch, subscribe to, rent and buy before they enter a streaming app.

AI is turning entertainment metadata into a much more valuable piece of the streaming stack. As conversational discovery takes hold, platforms will need constantly refreshed data on rights, availability, IDs, schedules, and deep links to turn a viewer’s intent into…

Disney+ is testing natural-language and voice search that turns a viewer’s immediate intent into customized content recommendations, while ESPN is using a related tool to connect sports questions with programming and other products. Disney can use those queries as a…

Tubi’s reached 110 million monthly active users as Fox gets more economic leverage from its free-streaming scale, with fiscal 2026 revenue up 35% and viewing topping 13 billion hours. Tubi’s sports distribution, deep catalog, creator programming, and younger audience are…

Streaming economics increasingly depend on who controls the interfaces, infrastructure, billing relationships, and discovery tools connecting audiences with premium content. YouTube, Amazon, HBO Max, Netflix, and DAZN are gaining leverage by owning customer setup, search, packaging, data, and the next…

Documentary+ is turning its new vertical feed into a sampling engine for long-form viewing, using short clips and direct links to test which moments drive full-documentary starts and deeper catalog engagement. The broader opportunity for streamers is to convert familiar…

Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…

Media companies are getting better at generating attention, but the real business challenge is turning that interest into repeat behavior. Netflix’s push into short-form publisher content, weaker second-season retention, the rise of AI-driven discovery, Hollywood’s reliance on built-in fan communities,…

Skip says that search isn’t disappearing, but the traditional search box is losing its role as the primary gateway to consumer intent. AI, recommendation engines, creator platforms, retailer apps, and streaming interfaces are turning search into an embedded concierge layer…