Tag: streaming discovery

Streaming services have lost the front door. Devices, TV operating systems, aggregation layers, and AI-driven discovery now shape what gets surfaced before an app opens, which weakens services’ control over selection, monetization, and ad pricing power.

Basics of Streaming breaks down content discovery as a layered system spanning metadata, OS-level placement, in-app UX, personalization, and off-platform triggers that collectively drive engagement. As content libraries expand and fragmentation grows, discovery has become a key driver of retention,…

Tubi has launched a native app inside ChatGPT, giving users conversational access to over 300,000 titles and enabling instant playback based on natural language queries. The move shifts Tubi’s discovery engine beyond its owned app and into an AI-driven interface…

Apple’s expanding Apple TV’s distribution by allowing Roku users to subscribe directly inside The Roku Channel using Roku Pay, letting viewers sign up and watch Apple’s originals, films, documentaries, and live sports without downloading the standalone Apple TV app. The…

Kirby argues the industry’s still misallocating capital by prioritizing content ownership over discovery. In an era where attention is won through algorithmic feeds and interfaces, control over distribution mechanics matters more than who funded the content.

OpenAI is testing ads in ChatGPT for free-tier and Go subscribers, inserting sponsored content beneath responses. The move highlights a deeper economic tension: while conversational AI drives high engagement, its cost structures don’t scale like traditional software, forcing new monetization…

Kirby unpacks how AI has quietly become the dominant interface in the subscription economy, eclipsing streaming services, productivity tools, and even the OS itself. Drawing on new Bango research, he shows how consumers now rank AI agents above Netflix and…

Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…