Tag: subscription pricing

Disney is raising ESPN Unlimited from $29.99 to $31.99 per month on September 17 while keeping the Disney+, Hulu, ESPN Unlimited bundle at $35.99, leaving just a $4 gap between standalone ESPN and the broader bundle. The pricing makes standalone…

Netflix, Disney+ and Amazon are widening the gap between ad-supported and ad-free pricing to monetize subscribers differently based on willingness to pay. Cheaper ad tiers help preserve reach and reduce churn, while higher ad-free prices capture more subscription revenue from…

Peacock is raising prices across every subscription tier after reaching 48 million paid subscribers and posting its first quarterly profit, while testing a tenure-based membership program with merchandise discounts, partner perks and future NBCUniversal experiences. Comcast is pairing higher ARPU…

Hub Entertainment Research's 2026 How to Monetize Video study finds that low price now drives 21% of a streaming service's perceived value, while average household subscription TV spending remains capped at $82 per month. Free services including Tubi, Pluto TV,…

Netflix faces up to €2 billion in refunds after a Rome court ruled its past price increases violated Italian consumer law, forcing the company to roll back pricing tied to contracts dating back to 2017. The decision reframes contract design…

Basics of Streaming breaks down how music streaming operates on a licensing-driven, per-stream cost model that ties revenue directly to usage, unlike video streaming where subscription fees aren’t tied to consumption. It highlights how this structure limits margin expansion, shifts…

Disney is raising prices for Disney+, Hulu, and ESPN streaming bundles starting October 21, with increases of $2–$3 per plan. The move comes just days after backlash over Jimmy Kimmel’s suspension, which led to subscriber cancellations. This marks the fourth…

Peacock is raising its subscription prices by $3 per month across both ad-supported and ad-free tiers, making it the most expensive ad-supported streaming service in the US. NBCUniversal is also launching a new lower-cost “Select” tier and positioning sports, including…

NESN has partnered with ViewLift to power a summer relaunch of NESN 360, enhancing its DTC platform with better streaming infrastructure and fan engagement tools. This move follows a strong performance across digital and linear platforms, with a 204% YoY…

Philo is introducing a $4 monthly surcharge for subscribers who pay through Apple’s in-app billing, raising their total cost from $28 to $32 starting March 4, 2025. This move reflects a broader industry pushback against Apple’s commission fees, which take…