India added nearly 78 million connected-TV viewers in 2026, lifting its CTV audience 60% to 206.9 million. The growth expands the opportunity for premium advertising, subscriptions and long-form viewing while giving TV platforms more control over discovery, billing and customer…

Streaming services are increasingly becoming retention tools for partners whose economics extend well beyond streaming. These deals can expand reach and lower acquisition costs, but streamers risk underpricing their content when distributors capture the broader value it creates across broadband,…

Basics of Streaming explains why streaming ad economics depend on yield, not CPM alone, as fill, pricing, eligible demand, ad load, and technology determine what each viewing hour is worth. As ad-supported inventory grows faster than demand in some markets,…

From the Archives revisits Locast’s attempt to stream local broadcast TV for free using a nonprofit copyright exemption, a model that collapsed once user payments began funding expansion. Locast also showed how free local feeds could give distributors leverage in…

VodafoneThree’s using Vodafone TV to make its broadband and mobile plans stickier by bundling Netflix with Ads, HBO Max with Ads, Freely and Android TV into one connectivity package. The strategy is built around customer acquisition, lower churn, upsells and…

Amazon’s turning Prime Video into the app store for local sports, letting teams sell subscriptions or bundle games with Prime while Amazon handles billing, accounts and distribution. The model positions Prime Video as the storefront for fragmented local sports without…

DAZN is turning team-controlled NBA broadcasts into a repeatable direct-to-consumer product, with the Cavs and Spurs producing games while DAZN handles subscriptions and streaming. Matching pricing and tiers show DAZN is building a scalable local sports model, with conversion and…

Peacock, Disney, Roku, YouTube, and potentially Netflix are turning their audiences into storefronts for third-party streaming subscriptions. Amazon’s already proven the model, and as subscriber growth gets harder, platforms can increase customer value by taking a cut of transactions for…

Disney+ reached 1.1 million additional UK homes in Q2 2026, largely through Sky’s inclusion of Disney+ Standard with Ads. The deal shows how bundled distribution can drive reach, ad inventory and upgrade opportunities in a flat streaming market without relying…

Ask Skip argues that high churn isn’t necessarily a problem for niche streamers if subscriber lifetime value still exceeds acquisition and reacquisition costs. The real risk comes when replacing or retaining customers costs more than the margin they generate.