Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…

The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…

NASCAR is launching its first FAST channel, the "NASCAR Channel," on Tubi starting January 29, offering 24/7 free content, including classic races, original series, live events, and documentaries. This partnership helps NASCAR expand its audience reach, deepen fan engagement, and…

The Streaming Wars dives into Recurly’s 2025 State of Subscriptions report, which reveals retention is now the primary driver of subscription growth. For streaming services, this means embracing strategies that build loyalty. The report emphasizes that retention isn’t just about…

Bleacher Report has secured a multi-year partnership with the NFL to distribute official highlights, game recaps, and content from major events like the Super Bowl. The deal strengthens Bleacher Report’s portfolio while helping the NFL engage younger fans, 33% of…

The Streaming Wars is launching a podcast exploring the challenges and innovations shaping the media and entertainment industry. The podcast will spotlight key companies, emerging trends, and the talented individuals driving the sector forward.

3D TVs were once hailed as the future of home entertainment but became a cautionary tale of overhype and unmet expectations by 2017. We unpack why they failed—despite industry backing and Avatar's success—and reveals lessons for avoiding similar missteps in…

The Texas Rangers have partnered with Victory+ for exclusive streaming rights starting in the 2025 season, offering fans a $100 annual subscription for all regular-season and select Spring Training games. This move reflects the broader industry shift from the RSN…

Fox Corp has announced that it will offer a live streaming simulcast of Super Bowl LIX on its FAST, Tubi. The decision highlights the growing importance of FAST platforms in the streaming landscape and provides viewers with a free alternative…

DirecTV has introduced MySports, a sports-centric skinny bundle designed to provide live sports fans with a targeted, cost-effective streaming option. The package, which launches at $69.99 per month—with a limited-time offer of $49.99 for the first three months—features 40 live…