Business

UFC 324 became the most watched exclusive live event in Paramount+ history, pulling in an average live streaming audience of 4.96 million. The January 24 event drew 7.18 million global households and peaked at 5.93 million concurrent streams. It also…

Fox Nation has extended its exclusive streaming deal with Real American Freestyle after RAF05 drove the platform’s best day of subscriber growth in over a year. The partnership, once a test, is now core to Fox Nation’s subscription strategy, using…

Vimeo has laid off a large portion of its workforce following its acquisition by Bending Spoons, marking the company’s second round of cuts in less than a year. Though exact numbers weren't disclosed, multiple staff, including senior leadership and product…

JamLoop has hired Brian Bell as SVP, Head of Sales to drive sales strategy across agency, brand, and local advertiser segments. Bell’s hire aligns with JamLoop’s focus on performance-based CTV advertising as the market shifts toward tighter attribution and outcome-based…

Paramount has hired Shivani Patel as EVP of Strategy and Operations, consolidating key planning functions across finance, marketing, and distribution into a single role. Reporting directly to studio co-chairs, Patel will oversee long-range planning and slate coordination, aiming to streamline…

Skip contends that flattening teams doesn’t make companies faster, it just creates more chaos. Cutting middle managers means more problems land on top leaders, slowing everything down. Real speed comes from strong structure, not fewer people.

Streaming economics are shifting from content-driven strategies to control over systems like discovery, access, and monetization. With rising marginal costs in areas like cloud gaming and AI, ads are reappearing at points of access rather than within core experiences. Discovery…

Basics of Streaming breaks down why Server-Side Ad Insertion (SSAI) is foundational to monetizing Connected TV. SSAI eliminates device instability, ensures consistent measurement, and preserves stream continuity—key to reliable ad revenue, especially in FAST and hybrid models. As more CTV…

Microsoft is testing an ad-supported tier of Xbox Cloud Gaming that lets users play short sessions in exchange for pre-roll ads. This model addresses the high marginal costs of cloud gaming by using advertising to fund access, creating a free…

Paramount Global has extended its hostile tender offer for Warner Bros. Discovery to February 20, buying time to rally shareholder support and counter Netflix’s competing bid. Paramount’s all-cash offer contrasts with Netflix’s partial acquisition, which would leave a legacy Discovery…