Business

The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions,…

Fanatics is set to become an official NFL sportsbook after DraftKings, FanDuel and Caesars let their deals expire, giving the league a new partner willing to absorb the rising cost of Genius Sports data required for NFL sponsorship access. The…

Snips has signed deals with Banijay Rights and BIG Media to use AI to turn existing films and TV series into short-form vertical microseries, creating a new distribution window without requiring new production. Rights holders keep their IP and share…

Peacock is raising prices across every subscription tier after reaching 48 million paid subscribers and posting its first quarterly profit, while testing a tenure-based membership program with merchandise discounts, partner perks and future NBCUniversal experiences. Comcast is pairing higher ARPU…

Amazon Channels is gaining leverage over Specialty SVOD as high churn forces services to continuously reacquire subscribers, with Antenna showing 42 million gross adds against a 42 million-subscription base over the past year. Amazon captured 67% of Specialty SVOD gross…

ByteDance and the Motion Picture Association have agreed to strengthen copyright and likeness safeguards across Seedance, TikTok, CapCut, Dreamina and other products as Hollywood pushes AI enforcement into the platforms themselves. The framework gives ByteDance room to keep advancing generative…

Streaming’s 2026 primetime upfront commitments surged 30% to $17.2 billion, topping broadcast and cable combined as advertiser budgets continued shifting toward connected viewing. Linear TV’s increasingly becoming a customer-acquisition engine for streaming, giving media companies with owned networks a cost…

Rights owners are increasingly preserving IP, distribution, customer relationships and future monetization while selling buyers only the access or control they actually need. Netflix, Disney, Sony and the NFL show how narrower rights deals can create value without transferring the…

Cineverse’s acquisitions of IndiCue and Giant Worldwide helped drive fiscal first-quarter revenue up 175% to $30.6 million and pushed tech-related businesses above 60% of total revenue. Matchpoint now has to turn that acquired scale into stronger margins by automating workflows,…

Wall Street is punishing independent ad tech companies even when they’re growing, as investors increasingly question how much value standalone platforms can retain while Google, Meta and Amazon capture more of digital advertising’s growth. AppLovin, The Trade Desk and Criteo…