Business

Omnicom and Interpublic Group (IPG) have received FTC approval to proceed with their $13.5 billion merger, creating the world's largest advertising holding company. However, the green light comes with strict conditions aimed at preventing politically motivated media buying, prohibiting coordinated…

UFC is likely to move away from its exclusive media rights deal with ESPN and is “likely” to pursue a multi-partner distribution strategy for its next contract, targeting $1 billion annually. With competitors like Netflix, Amazon, and Warner Bros. Discovery…

Samsung is bringing EA SPORTS FC 25 to its Gaming Hub through a partnership with EA and Xbox, allowing TV and monitor users to stream the game via Xbox Cloud Gaming with Game Pass Ultimate. A promotional offer provides two…

Disney is integrating shoppable storefronts into Disney+, Hulu, and ESPN+, allowing users to buy products tied directly to the content they're watching. The initiative, built with Shopsense and Gopuff, expands Disney's retail media strategy and aims to enhance ad personalization…

Netflix is integrating live broadcast and on-demand television into its platform starting July 2026, beginning in France through a new partnership with TF1 Group. This move gives Netflix subscribers access to TF1’s live channels and streaming service TF1+, including major…

Streaming overtook linear TV in May 2025 for the first time, reaching 44.8% of all U.S. TV usage according to Nielsen. Cable and broadcast fell to a combined 44.2%, marking a major industry milestone. FAST platforms gained ground while services…

YouTube has introduced Open Call, a new BrandConnect feature that allows advertisers to post campaign briefs and source custom video pitches from eligible creators in the YouTube Partner Program. The feature aims to simplify large-scale brand-creator collaborations and is currently…

Ask Skip calls out legacy media for faking transformation while quietly executing a slow-motion collapse. Instead of real strategic pivots, companies are slashing costs, consolidating teams, and staging investor theater—all to buy time until an acquisition. True reinvention would require…

Netflix added Yahoo DSP to its roster of programmatic ad partners, giving advertisers broader access to its ad-supported inventory across 12 countries. The move expands targeting capabilities and makes it easier to buy Netflix ads programmatically via Yahoo’s platform. With…

Sony Music Labels has acquired full rights to Spookiz, the globally popular non-verbal animation series, marking its first move into animated character content. The company plans to produce new episodes, expand the character lineup, and infuse the franchise with music,…