CBC/Radio-Canada partnered with Accedo to enhance their OTT user experience for the Paris 2024 Olympics. As the exclusive Canadian broadcaster for the Games, CBC/Radio-Canada aims to deliver seamless and immersive coverage through CBC GEM and ICI TOU.TV. The focus was on UX, with platform expansions including updated streaming apps for Samsung, LG, Xbox, Fire TV, and Videotron Helix, and new features like live streaming capabilities, enhanced VOD content, and improved design and navigation.
Extensive Coverage Across Devices
CBC/Radio-Canada, Canada’s Olympic Network through 2032 and Paralympic network through 2026, provides extensive coverage of the Paris 2024 Olympics, which began on Friday, July 26, and will continue until Sunday, August 11. Coverage includes live event streams and on-demand replays available on the CBC Gem app across various Connected TV and mobile devices and online at CBCGem.ca. CBC’s comprehensive coverage features live broadcasts from every venue and includes every Canadian medal-winning moment, with 22 hours of live television coverage each day and more than 3,000 hours of live content across CBC and partner networks TSN and Sportsnet, CBC Gem, CBC’s Paris 2024 website, and the CBC Paris 2024 app for Android and iOS devices. Audiences can access full event schedules, results, athlete bios, daily updates, and exclusive coverage by CBC Sports, ensuring Canadians don’t miss a minute of the action.
In a LinkedIn post, Mrugesh Desai, VP of North America at Accedo, highlighted the team’s dedication to providing an exceptional user experience across multiple device platforms. This partnership extends a longstanding collaboration, emphasizing their shared commitment to high-quality sports content.
Accedo’s Broader Impact
Accedo’s broader impact includes expanding its presence in Canada, the USA, and Mexico, with significant investments in India to bolster its capabilities. The company has also engaged in innovative projects, such as developing an XR experience for UEFA EURO 2024 in partnership with Deutsche Telekom and Snap Inc. This project featured live stats, multi-camera feeds, player profiles, and 3D sponsorships, showcasing Accedo’s commitment to cutting-edge technology and immersive video experiences.
Streaming and the 2024 Olympics
The Paris 2024 Olympics have seen major advancements in streaming services aimed at enhancing viewer engagement and accessibility. NBCUniversal is streaming every sport and event on Peacock with new features like multiview and AI-generated recaps. As of August 6, NBCUniversal’s streaming of the Paris Olympics had surpassed the combined total of all previous Summer and Winter Games, reaching over 17 billion minutes. Peacock provides a comprehensive Olympic destination with full-event replays, all NBC programming, curated video clips, virtual channels, and exclusive original programming. Additionally, NBC’s broadcast network has dominated primetime, boosting NBC to No. 1 among Adults 18-49 in the 2023-24 season.
Warner Bros. Discovery is using discovery+ and Max for streaming, with enhanced personalization features and extensive coverage across Europe. Max accounted for 80% of Warner Bros. Discovery’s total streaming audience for the Olympics in Europe. In just two days, Max and Discovery+ attracted more unique viewers for the Paris Olympics than the entire Tokyo 2021 Games. Viewership on these platforms was five times higher compared to the same period during the Tokyo Olympics, with audiences spending 63% more time on average. Warner Bros. Discovery set a new record for retail gross streaming subscriber acquisitions in a single day across Europe, driven by the strong momentum of Max, which launched internationally ahead of the Olympics.
Accedo’s collaboration with CBC/Radio-Canada for the Paris 2024 Olympics demonstrates its focus on enhancing streaming experiences. Utilizing innovative technology, Accedo continues to play a significant role in OTT video solutions. Advances in broadcasting technology contribute to a more personalized, immersive, and interactive viewing experience for Olympic fans worldwide.
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