EverPass Media and Netflix have struck a deal to bring two high-profile NFL Christmas Day matchups to bars, restaurants, hotels, and other commercial establishments. While Netflix holds exclusive streaming rights for residential subscribers, EverPass will serve as the exclusive platform for businesses, continuing its mission to provide premium sports content to the commercial market.
Christmas Day Matchups and Distribution Details
The Kansas City Chiefs will face the Pittsburgh Steelers at 1 p.m. ET, followed by the Baltimore Ravens battling the Houston Texans at 4:30 p.m. ET on December 25. The games will be available to all Netflix subscribers, including those on the ad-supported tier. However, businesses will require an EverPass subscription to stream the games, as Netflix’s residential distribution rights do not extend to commercial establishments.
EverPass CEO Alex Kaplan highlighted the importance of this collaboration: “We’re excited to be the first to partner with Netflix to help deliver these marquee games to the commercial market. This partnership, along with other NFL content distribution, is a strong point of validation for EverPass as we continue to focus on bringing premium sports content to commercial businesses, revolutionizing viewership for rights-holders and business owners alike.”
Expanding Commercial Offerings
EverPass was founded in 2023 and is backed by RedBird Capital Partners, the NFL’s 32 Equity Investments, and other stakeholders. The platform provides streaming solutions and consumer engagement tools tailored for commercial venues, offering content like the NFL Sunday Ticket, Prime Video’s Thursday Night Football, and NBC’s Peacock Sports Pass.
The agreement with Netflix represents a significant expansion of EverPass’s premium sports content offerings. Kaplan emphasized the growing impact of out-of-home football viewership, particularly during the holidays: “Having this content is essential for bar and restaurant owners across the country, and we’re proud to continue building a robust content library and streaming platform to make accessing this content seamless for our customers.”
Netflix’s Push into Live Sports
This partnership aligns with Netflix’s increasing investment in live sports programming. In May, Netflix signed a three-season deal with the NFL to stream at least one holiday game annually through 2026, paying $75 million for each pair of games. This deal follows Netflix’s ventures into live events such as The Netflix Cup, The Netflix Slam, and other unique programming like boxing and competitive eating events.
Netflix’s ad-supported tier has also seen significant growth, with 70 million monthly active users globally. Ad inventory for the Christmas Day NFL games has already sold out, underscoring the commercial appeal of live sports on the platform.
Bridging Residential and Commercial Audiences
While Netflix continues to grow its footprint in the residential streaming market, the collaboration with EverPass allows it to extend its reach to commercial venues, ensuring a wider audience for its sports content. Businesses subscribing to EverPass will gain access not only to the Christmas Day games but also to an extensive library of premium sports content, including NFL Sunday Ticket and Major League Soccer.
This partnership marks a milestone in how live sports are delivered to both residential and commercial audiences, showcasing the growing convergence of streaming services and traditional sports broadcasting to meet the demands of diverse viewers.
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