Plex has entered 2025 with significant updates to enhance discovery, user engagement, and platform functionality. These updates are not just technical enhancements—they represent a strategic push to position Plex as a central hub for media aggregation, social interaction, and streaming. With the addition of user reviews, a preview of its redesigned interface, and advanced streaming features, Plex aims to strengthen its value proposition in a competitive media landscape.
Driving Engagement with New Community Features
One of Plex’s most notable updates is the introduction of user reviews. This feature lets fans share their thoughts on content directly within the platform. Users can now comment on reviews, fostering deeper community interaction and conversations about movies and shows.
In addition, Plex has upgraded its user profiles to allow public visibility, enabling users to share their Watchlists, ratings, and viewing history with others. These updates reflect Plex’s goal of enhancing content discovery while enabling more interactive connections among its user base. Privacy-conscious users can retain complete control over visibility, ensuring flexibility for all.
Adding user-generated content and community interaction highlights a broader trend toward platforms that combine content discovery with engagement. This approach positions Plex as part of a shift toward social connectivity and user-driven discovery.
Redefining the User Experience
Plex’s redesign, now in preview for Apple TV, is a key step in the company’s multi-year effort to modernize its interface and unify its platform architecture. The updated experience focuses on streamlining navigation, improving customization, and enhancing visuals through expanded artwork and cleaner layouts.
Key elements of the redesign include:
- Simplified navigation, providing faster access to personal media, Watchlists, live TV, and FAST channels.
- Enhanced customization, ensuring users can tailor their experience to match their preferences.
- Unified codebase, enabling faster updates and consistent quality across platforms through React Native.
The redesign addresses user feedback and represents a forward-looking step toward modernizing the platform. As Plex Co-Founder Scott Olechowski explained the The Streaming Wars in a recent interview, it supports Plex’s long-term mission to serve as an interface for personal media and global streaming services. This shift reflects Plex’s efforts to remain competitive in a crowded market by enhancing usability and scalability.
Advanced Features for Power Users
The rollout of HEVC hardware encoding provides a significant technical upgrade for Plex Pass subscribers. This feature enables higher-quality streaming with reduced bandwidth usage and preserves HDR metadata for improved visuals. HEVC encoding is now available to all Plex Pass users, showcasing Plex’s commitment to serving its most dedicated users with advanced functionality.
Strategic Positioning in a Competitive Market
Plex’s latest updates reinforce its commitment to its three strategic pillars: content, discovery, and community. The platform’s unique ability to blend personal media libraries with streaming services positions it as an alternative to major streaming giants. Plex is carving out a differentiated space in a crowded market by emphasizing features that prioritize user control and community engagement.
Plex’s trajectory offers valuable lessons on platform adaptability and user-focused innovation. The introduction of reviews, redesigned UX, and advanced streaming capabilities underscores the company’s ability to anticipate trends and deliver features that align with evolving consumer behaviors.
Looking Ahead
As Plex continues rolling out new features and prepares for the full release of its redesigned interface, the company is doubling down on its strategy to integrate discovery, engagement, and technical innovation. Plex’s evolution is a case study of how platforms can leverage user feedback and strategic investments to stay competitive in a rapidly changing landscape.
For more insights into Plex’s UX strategy and the challenges of scaling a multifaceted platform, watch our exclusive video conversation with Scott Olechowski and Jason Williams below, and read our in-depth interview with them here. They discuss the company’s long-term vision and business priorities.
