Tag: Antenna

Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, but subscriber growth alone isn't enough to build a successful advertising business. As audiences fragment across services and plans, the next challenge for streamers is creating the…

Streaming leverage is shifting toward companies that control discovery, identity, billing, ad infrastructure, measurement, and the customer relationship. Content still matters, but it’s becoming less powerful without demand control, especially as ad-supported plans, bundles, AI, creator platforms, and cross-platform IP…

Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, driving most new subscriber additions and nearly four-fifths of net growth over the past two years. With retention rates nearly identical to ad-free plans and most growth…

Antenna’s latest data shows U.S. SVOD growth slowing sharply, with new subscriptions falling 33% in 2025 to 18 million from 27 million in 2024, while Q4 growth cooled to 7%. The market isn’t adding households anymore, it’s reallocating them, with…

ESPN and Fox One's new direct-to-consumer platforms pulled in a combined 1 million sign-ups within their first 10 days, according to Antenna data shared at the Tuned In summit. ESPN captured the majority of these early subscribers, with Antenna noting…

Antenna reports that Specialty SVOD services grew 12% year-over-year in Q2 2025, down from 22% the previous year, as non-Premium streaming categories begin to show signs of market maturity. Approximately one-third of U.S. SVOD users now engage with Specialty platforms,…

Charter is doubling down on streaming bundling by adding Hulu to its growing SVOD lineup, while Verizon has officially exited the aggregation game, shuttering its +play platform. Meanwhile, Amazon continues to dominate third-party SVOD sign-ups via Prime Video Channels, claiming…

Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…

Antenna's latest State of Subscription report shows that SVOD services are managing churn more effectively through bundled offerings and ad-supported tiers. Nearly 20% of Max’s new sign-ups in 2024 came from its bundle with Disney+, Hulu, which retained 80% of…

Antenna reports that nearly a third of SVOD customers now use specialized services like AMC+ and Crunchyroll, with Amazon Prime Video Channels driving 58% of these sign-ups. Of 30.8 million Prime Video users, 56% have subscribed to a specialty SVOD.…