Tag: apple

From the Archives revisits Apple’s first-generation Apple TV rental system and how its download-based design and strict DRM rules limited where and how rented movies could be watched. The device required users to download films locally and tied playback to…

Apple’s expanding Apple TV’s distribution by allowing Roku users to subscribe directly inside The Roku Channel using Roku Pay, letting viewers sign up and watch Apple’s originals, films, documentaries, and live sports without downloading the standalone Apple TV app. The…

Apple is upgrading Apple Podcasts with native video support, seamless audio and video switching, and built in dynamic ad insertion for video episodes. The move positions Apple more directly against YouTube, Spotify, and Netflix as video podcast consumption accelerates. By…

Apple acquired full ownership of Severance for just under $70 million, bringing the Emmy-winning series in-house at Apple Studios as it prepares for a planned four-season run and potential universe expansion. With the show costing roughly $20 million per episode,…

Apple reported record Q1 results, with revenue up 16 percent to $143.8 billion and EPS hitting $2.84, driven by record iPhone sales and a strong rebound in China. However, shares fell after management warned that global memory chip shortages will…

Apple has launched Creator Studio Pro, a $12.99 per month subscription bundle combining Final Cut Pro, Logic Pro, Pixelmator Pro, and more with new AI features designed to streamline creative workflows. Rather than replacing creators, Apple’s AI assists with tasks…

Kirby analyzes last week’s biggest stories, highlighting how strategic restraint is outperforming big spending. Netflix and Sony leaned into global windowing for consistency and leverage. Gap’s new Chief Entertainment Officer reflects a move to internalize cultural relevance. Apple licensed AI…

Apple is licensing Google’s Gemini models not out of weakness but as a strategic move to maintain control over the user experience while sidestepping the unsustainable cost curve of frontier AI development. Rather than compete in the commoditized model layer,…

Apple has unveiled Apple Creator Studio, a new $12.99/month subscription bundle offering access to pro-grade creative tools like Final Cut Pro, Logic Pro, and Pixelmator Pro across Mac and iPad. Launching January 28, the package is aimed at streamlining access…

Apple has expanded Apple TV app functionality by enabling Google Cast support on Android devices. This move allows Android users to stream Apple Originals and live sports directly to their TVs, marking a strategic effort to grow its streaming audience…