Tag: content strategy

Media companies are getting better at generating attention, but the real business challenge is turning that interest into repeat behavior. Netflix’s push into short-form publisher content, weaker second-season retention, the rise of AI-driven discovery, Hollywood’s reliance on built-in fan communities,…

Netflix’s scripted series are seeing steep second-season launch declines, with Avatar: The Last Airbender down 59%, A Good Girl’s Guide to Murder down 76%, The Four Seasons down 63%, and Running Point down 43%. The pattern suggests Netflix’s discovery engine…

Ampere's latest commissioning data reveals a broader shift in how streaming services allocate development capital. Publishing communities have become an early demand signal, allowing executives to evaluate audience interest before production begins and reducing uncertainty around commissioning decisions.

Comcast plans to spin off NBCUniversal and Sky into a standalone public company, giving shareholders ownership in both businesses and effectively ending its 15-year bet that content and distribution belong under one roof. The move gives NBCUniversal a cleaner media…

Media companies are shifting away from the traditional Hollywood model toward cheaper, faster, and more flexible systems built around creator ecosystems, AI tools, interface control, and direct audience engagement. Disney's Fortnite strategy, Fox's interest in Roku, the rise of video…

BBC is cutting £80 million from commissioning budgets, reducing TV development spending by 15% annually and eliminating hundreds of hours of television and audio programming as part of a broader £500 million cost-reduction effort. The move reflects growing pressure on…

Netflix is doubling down on its streaming-first film strategy, with Dan Lin saying the company won't work with filmmakers who require traditional theatrical releases. Netflix is instead prioritizing mid-budget comedies, rom-coms, and literary adaptations that fit subscription-driven economics. While select…

Scripted streaming hits aren't doing the same job they used to. With season gaps stretching from 12 months in 2020 to 21 months in 2025, returning originals are becoming customer win-back campaigns instead of retention engines. That’s great for premiere-month…

Sony Pictures Television’s acquisition of 32 Flavors gives the studio control of one of reality TV’s most durable franchise producers, including “Vanderpump Rules” and multiple “Real Housewives” series. The deal reflects how valuable unscripted programming has become because it delivers…

From the Archives revisits how Turner Broadcasting System built SuperDeluxe into a digital-first comedy lab that prioritized speed, experimentation, and platform-native distribution, but couldn't reconcile that model with ad-driven corporate expectations. The studio showed that social-first, creator-led content could break…