Tag: creators

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

YouTube has overtaken traditional TV by dominating watch time without ever spending billions on original content. At MIP London, YouTube’s VP Pedro Pina confirmed the platform has "no interest whatsoever" in originals—because it doesn’t need them. In January, YouTube accounted…

YouTube is revamping its connected TV app as it solidifies its position as the most-watched media company, surpassing competitors like Netflix and Disney+. The updates, announced at the Made on YouTube event, include features like episodic content organization, immersive previews,…