Tag: influencer marketing

MrBeast has partnered with Flywheel, a new venture from ex-Yoola CEO Eyal Baumel, to build creator-led franchises through products, content distribution, and IP licensing. Flywheel is already managing MrBeast’s expansion in China—where he's amassed 17M+ followers—and is working with creators…

YouTube has introduced Open Call, a new BrandConnect feature that allows advertisers to post campaign briefs and source custom video pitches from eligible creators in the YouTube Partner Program. The feature aims to simplify large-scale brand-creator collaborations and is currently…

DAZN is leveraging the launch of the new FIFA Club World Cup, which starts June 14 in the US, as its most ambitious push yet into the American market. The global sports streamer, holding exclusive rights to the tournament, will…

Variety’s Strictly Business podcast features Havas Play’s Angelique Hernandez and Jarell Thompson discussing how brands can authentically engage Gen Z through gaming platforms and creator communities. They highlight a rigorous vetting process to ensure brand safety and audience fit. ARC…

From the Archives revisits how Vine’s six-second video format revolutionized short-form content, laying the groundwork for platforms like TikTok, Instagram Reels, and YouTube Shorts. Despite early success and massive cultural influence, Vine failed to monetize and lost creator loyalty, leading…

Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.

Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…