Tag: soccer

Lionel Messi’s final Argentina match gave ViX a rare opportunity to acquire a massive, high-intent sports audience. Kirby breaks down how ViX can turn that moment into longer-term value by balancing direct customer ownership, wholesale distribution, reacquisition, and the economics…

MLS named Larry Berg commissioner effective January 1, 2027, putting him in charge of leading the league into its next media rights negotiations as the Apple deal approaches its 2029 expiration. Berg's biggest challenge is proving MLS can keep the…

Major League Soccer has signed a multi-year partnership with Polymarket to integrate prediction markets directly into its fan experience. This move embeds real-time, data-driven fan sentiment and probability markets into MLS's digital platforms, shifting prediction markets from the periphery to…

Fubo is launching Pay-Per-View events in June—no subscription required—starting with soccer and boxing matches. A new deal with DAZN brings its U.S. channel to Fubo and extends Fubo’s FAST channel to DAZN’s platform. These moves aim to attract casual fans…

Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…