Tag: streaming engagement

Tubi’s reached 110 million monthly active users as Fox gets more economic leverage from its free-streaming scale, with fiscal 2026 revenue up 35% and viewing topping 13 billion hours. Tubi’s sports distribution, deep catalog, creator programming, and younger audience are…

Kirby argues that cumulative media time is a weak measure because overlapping sessions carry very different levels of attention, intent, and commercial value. Streaming services have an advantage in high-intent viewing, but they’ll create more value by improving the handoff…

Starz and Crunchyroll are using their new $16.99 Prime Video bundle to test whether Power fans and anime viewers overlap enough to improve acquisition, engagement and retention. Success depends on customers crossing between both catalogs and staying long enough to…

Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, but subscriber growth alone isn't enough to build a successful advertising business. As audiences fragment across services and plans, the next challenge for streamers is creating the…

Basics Of Streaming explains why latency has become a major business issue as streaming shifts toward real-time engagement. Delayed streams disrupt sports betting, live commerce, creator interactions, and second-screen social behavior, weakening engagement and retention. The piece outlines how technologies…

Skip breaks down why Disney is folding Hulu into Disney+ and shutting down the standalone Hulu app in 2026, and why the move isn't as dramatic as it sounds. The real shift is Disney consolidating its streaming ecosystem into a…

Mexico’s streaming market is shifting toward a subscription rotation model as households increasingly cancel and re-add services based on price, content availability, and release timing. New data from The Competitive Intelligence Unit shows 14% of Mexican subscribers canceled at least…

Paramount+ is considering launching a short-form video feed, internally dubbed Project Eagle, aimed at boosting daily app engagement. The strategy includes a personalized, mobile-first clip experience and could eventually incorporate user-generated content.

Cyber Monday has overtaken Black Friday in retail ad spending, signaling a major shift toward digital-first holiday shopping behavior. Despite CTV's massive reach and high engagement, marketers continue to apply mobile performance tactics to what should be an influence-driven channel.…

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…