Tag: streaming engagement

Skip breaks down why Disney is folding Hulu into Disney+ and shutting down the standalone Hulu app in 2026, and why the move isn't as dramatic as it sounds. The real shift is Disney consolidating its streaming ecosystem into a…

Mexico’s streaming market is shifting toward a subscription rotation model as households increasingly cancel and re-add services based on price, content availability, and release timing. New data from The Competitive Intelligence Unit shows 14% of Mexican subscribers canceled at least…

Paramount+ is considering launching a short-form video feed, internally dubbed Project Eagle, aimed at boosting daily app engagement. The strategy includes a personalized, mobile-first clip experience and could eventually incorporate user-generated content.

Cyber Monday has overtaken Black Friday in retail ad spending, signaling a major shift toward digital-first holiday shopping behavior. Despite CTV's massive reach and high engagement, marketers continue to apply mobile performance tactics to what should be an influence-driven channel.…

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…

TiVo emphasizes that the CTV home screen is a powerful but underutilized space for brand engagement, sitting at the intersection of discovery and advertising. By aligning creative with viewer intent and respecting the discovery mindset, brands can drive both performance…

Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…

Basics of Streaming explores how gamification has evolved into a core retention strategy for OTT platforms. By incorporating game-like mechanics, like rewards, missions, leaderboards, and interactive content, streamers such as Netflix, Amazon Prime Video India, and JioCinema are driving longer…

Netflix is evolving from a passive viewing platform to an interactive participation engine, introducing real-time voting to live content like Star Search and Dinner Time Live with David Chang. This strategic shift taps into behavioral psychology to create deeper emotional…

Skip argues shoppable TV is solving the wrong problem, focusing on selling products viewers don’t want to buy via their TVs. He highlights that while the tech is solid, its potential lies in driving engagement, loyalty, and participation — not…