Tubi has reached 110 million monthly active users, giving Fox an even larger audience for a free-streaming business that is increasingly translating reach into revenue. The service reported 35% year-over-year revenue growth and more than 13 billion viewing hours during Fox’s fiscal 2026, while Gen Z and Millennials account for more than 60% of Tubi’s audience.
Tubi has spent years building scale, and Fox is now getting more economic leverage from that audience.
Tubi’s 110 Million MAUs Are Becoming an Ad Business
Tubi crossed 100 million monthly active users a little more than a year ago. Adding another 10 million expands an already massive addressable audience for advertisers, while 35% year-over-year revenue growth shows the monetization opportunity expanding alongside that audience.
Fox has already shown that Tubi can contribute financially at scale. The service reached profitability during fiscal 2026 as Tubi became a larger contributor to Fox’s advertising business, with revenue and viewing time continuing to grow.
The model benefits from repetition. More users create more viewing sessions, which creates additional advertising inventory. Better personalization and discovery can increase the amount of content consumed by each viewer, while greater scale gives advertisers more audience to buy.
Tubi’s catalog, now approaching 400,000 titles, gives the platform an enormous supply of programming to feed that system. Distribution is also expanding beyond the traditional app experience. Tubi’s move into conversational discovery through ChatGPT places its catalog closer to the point where viewers decide what to watch.
Each reduction in discovery friction creates another opportunity to turn intent into viewing and viewing into advertising revenue. At 110 million MAUs, small improvements in that conversion can produce meaningful economic upside.
The World Cup Became a 20 Million-Viewer Sampling Engine
The 2026 FIFA World Cup gave Tubi another way to bring viewers into the platform. More than 20 million people visited its World Cup hub for live matches, highlights and creator-led programming surrounding the tournament, creating a sizable audience that Tubi can continue engaging throughout the service.
Sports can bring viewers through the door, while highlights, adjacent programming, recommendations and Tubi’s broader catalog give the service opportunities to extend those visits into additional sessions.
Fox has increasingly used Tubi this way across its sports portfolio. The strategy was visible when the company used Tubi for the Super Bowl, generating massive free reach around one of television’s biggest events. Fox has continued to deploy sports across its portfolio according to the role each platform serves, with Tubi functioning as a reach and fan-acquisition engine.
The World Cup expands that strategy. Twenty million visitors to a tournament hub gives Tubi a substantial pool of viewers to re-engage after the whistle, and the platform economics depend on how effectively Tubi turns that influx into ongoing usage. Its recommendation engine and catalog can extend the initial sports session into more viewing and repeat engagement.
Tubi Has the Audience Fox Needs for the Next TV Market
More than 60% of Tubi’s audience consists of Gen Z and Millennial viewers, giving Fox access to consumers whose entertainment habits are increasingly built around streaming, social platforms, creator content and algorithmic discovery.
Gen Z and Millennials are reshaping entertainment consumption around creators, personalization and value, creating an audience environment that aligns closely with Tubi’s free, discovery-driven model.
Tubi’s programming strategy increasingly reflects those behaviors. The service has expanded its creator offering to thousands of episodes, bringing digital-native talent and formats into a connected-TV environment. Its expansion into creator-led programming gives Tubi another way to reach audiences accustomed to YouTube, TikTok and other feed-driven platforms.
The combination gives Fox greater reach among younger audiences and gives advertisers access to those viewers inside a television environment. At Tubi’s current scale, that creates a significant position in the streaming advertising market.
Free Is Becoming a Bigger Piece of Streaming
Tubi’s momentum is landing in a market where subscription economics remain under pressure. Streaming households have accumulated multiple paid services, prices continue to rise, and consumers are paying closer attention to the value they receive from every subscription.
Free streaming eliminates the recurring purchase decision. A viewer can open Tubi, find something to watch and generate a monetizable session without adding another monthly bill.
That proposition has become especially relevant among younger viewers. Free and ad-supported streaming continues to benefit from shifting perceptions of entertainment value as audiences manage a growing number of entertainment choices.
Tubi sits in a favorable position inside that market. Its scale gives advertisers a large addressable audience, its catalog creates substantial viewing supply, its recommendation system circulates viewers through that inventory, and Fox’s sports rights can generate large spikes in sampling. Those pieces increasingly reinforce one another.
The Streaming Wars Take
Tubi now has 110 million monthly active users feeding an advertising business growing revenue 35% year over year. The platform is demonstrating how a scaled free-streaming service can turn audience reach into a larger advertising opportunity.
The mechanics are taking shape across the business. Sports generates sampling, a deep catalog extends viewing, creator programming gives younger audiences more reasons to enter the platform, discovery turns intent into sessions, and advertising monetizes the attention those sessions generate.
Fox now has 110 million monthly active users moving through that system. Tubi’s next phase will be measured by how efficiently Fox converts that audience into more viewing, stronger advertiser demand and higher monetization.
The scale is established, and the economics are catching up.
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