Tag: streaming monetization

Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…

Streaming’s competitive center of gravity is shifting from subscriber growth to engagement velocity, especially across mobile-native, vertical environments. Microdrama apps like ReelShort are outperforming major SVOD services in daily mobile watch time per active user, signaling that frequency and habit…

Kirby examines the assumption that all ad impressions are psychologically equal, arguing that attention state, not scale, determines receptivity and pricing power. He contends that formats aligned with cognitive state such as DOOH, pause ads, and culturally anticipated moments like…

Skip warns that agentic advertising, despite the buzz, isn’t a guaranteed win for publishers unless they actively shape how their inventory is defined and valued. While AI agents promise scalability and discoverability for high-impact formats, the risk is repeating programmatic's…

The Streaming Wars recaps the state of the industry at the end of 2025, where profitability, not subscriber growth, now separates the leaders from the laggards. The numbers show a settled hierarchy: scale advantages are locked in, ARPU reveals stark…

Skip challenges the assumption that rising ad-supported viewership automatically translates to strong ad performance. Despite high impressions, most platforms still underperform because they treat ad products as afterthoughts, interruptive units rather than meaningful experiences. To drive real value, platforms need…

AMC Networks is launching All Reality, a $4.99/month reality TV streaming service available exclusively through Amazon Prime Video Channels, signaling a shift toward platform-first distribution for niche verticals. Unlike its existing DTC apps like Shudder and Acorn TV, AMC is…

CTV1 Media Services and Origin are modernizing FAST advertising. CTV1 is pushing an open watermarking standard to fight fraud and unify ad measurement across platforms. Origin's tools, Aperture and Slingshot, personalize and localize ads with interactive elements, aiming to replace…

FAST has transitioned from a buzzy growth story to a foundational part of the streaming ecosystem. Parks Associates data shows usage plateaued at 45% of U.S. internet households, but that’s not decline—it’s maturity. The ad-supported model pioneered by FAST has…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…