Tag: TikTok

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

Bent Pixels has acquired Sunny State Agency for more than $23 million, giving it direct control over how creator content is distributed, reformatted, and monetized across platforms like Snapchat, TikTok, Facebook, and MSN. The deal pushes Bent Pixels beyond creator…

TikTok is expanding its monetization strategy by turning core app surfaces into premium ad inventory, led by Logo Takeover, which places brand messaging at launch and guarantees immediate, high-impact reach. The company is pairing this with formats like Prime Time,…

Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…

Media power is shifting away from content ownership alone and toward the control layers that sit underneath production, discovery, metadata, and distribution.

TikTok and Apple Music are connecting music discovery directly to monetized streaming with a new “Play Full Song” feature that lets Apple Music subscribers launch full tracks from within the TikTok feed. The integration reduces friction between viral discovery and…

Amazon Web Services is moving deeper into live sports production with Elemental Inference, an AI system that automatically reframes live and on-demand broadcasts into vertical video and generates highlight clips within six to 10 seconds of latency. Fox Sports and…

Paramount+ is considering launching a short-form video feed, internally dubbed Project Eagle, aimed at boosting daily app engagement. The strategy includes a personalized, mobile-first clip experience and could eventually incorporate user-generated content.

Internal documents from Meta, Google, Snap, and TikTok reveal how early user acquisition was designed to shape long-term habits and lifetime value. The same logic is now influencing how some streaming platforms approach product design, using tactics like autoplay, feeds,…