Tag: TikTok

TikTok has launched the For You Calendar, a printable weekly planner designed to help families balance screen time with offline activities. Created in collaboration with planner designer Linda Tong and several parent creators, the calendar emphasizes goal-setting, routines, and shared…

FIFA has named TikTok its official "Preferred Platform" for the 2026 World Cup, marking the first time a social media platform has received such a designation. The deal includes live match footage, press conferences, training updates, and creator-led content, aiming…

TikTok has agreed to spin off its U.S. business into a separate entity controlled by Oracle, Silver Lake, and MGX, resolving years of regulatory tension with a deal set to close in January. The new structure gives U.S. firms governance…

Digiday breaks down how the creator economy is expected to grow in 2026, with U.S. ad spend projected to hit $43.9 billion, an 18% increase year over year. Major gains are coming from paid amplification, both on and off social…

TikTok has launched Travel Ads powered by Smart+, a new ad solution that helps brands promote hotels, flights, and destinations using dynamic, personalized creatives. The platform leverages its travel intent model and Smart+ AI to target high-intent users and automate…

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

TikTok will avoid a U.S. ban after President Trump signed an executive order approving a joint venture deal valuing its U.S. business at $14 billion. Oracle, Silver Lake, and MGX will control a 45 percent stake in the new entity,…

Donald Trump hinted at a U.S.–China deal involving TikTok, likely placing Oracle, cofounded by Larry Ellison, back in the spotlight as a key player. This comes amid Ellison’s recent $8 billion Paramount Skydance merger and rumors of a potential $70…

ESPN is launching a TikTok-style vertical video feed within its newly revamped app, aiming to capture users' attention through short-form highlights, reactions, and user-generated content. This feature will sit alongside a beta version of a personalized, scrollable SportsCenter. The move…

Tubi has expanded its creator content catalog to more than 5,000 episodes through partnerships with MrBeast, Jomboy Media, Alan’s Universe, and others. The company also hired former TikTok executive Kudzi Chikumbu to lead its creator partnership strategy, signaling a deeper…