Tag: TikTok

TikTok has launched Travel Ads powered by Smart+, a new ad solution that helps brands promote hotels, flights, and destinations using dynamic, personalized creatives. The platform leverages its travel intent model and Smart+ AI to target high-intent users and automate…

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

TikTok will avoid a U.S. ban after President Trump signed an executive order approving a joint venture deal valuing its U.S. business at $14 billion. Oracle, Silver Lake, and MGX will control a 45 percent stake in the new entity,…

Donald Trump hinted at a U.S.–China deal involving TikTok, likely placing Oracle, cofounded by Larry Ellison, back in the spotlight as a key player. This comes amid Ellison’s recent $8 billion Paramount Skydance merger and rumors of a potential $70…

ESPN is launching a TikTok-style vertical video feed within its newly revamped app, aiming to capture users' attention through short-form highlights, reactions, and user-generated content. This feature will sit alongside a beta version of a personalized, scrollable SportsCenter. The move…

Tubi has expanded its creator content catalog to more than 5,000 episodes through partnerships with MrBeast, Jomboy Media, Alan’s Universe, and others. The company also hired former TikTok executive Kudzi Chikumbu to lead its creator partnership strategy, signaling a deeper…

Snap posted its slowest quarterly revenue growth in over a year, with Q2 revenue up 8.7% to $1.34B—falling short of previous double-digit trends and sending shares down over 16%. A glitch in its ad platform temporarily underpriced ads, compounding pressure…

Ampere Analysis reports that short-form video now surpasses streaming, broadcast TV, and gaming in daily usage, with 63% of the global online population engaging with platforms like TikTok, YouTube Shorts, and Instagram Reels daily. The format’s rapid growth is fueled…

Major platforms like Meta, Reddit, Snap, YouTube, and TikTok used Cannes to reframe themselves as long-time AI-first companies, emphasizing their machine learning roots to align with current marketing buzz. While AI has underpinned their operations for years, the shift now…

Apple Music’s Oliver Schusser criticized the continued existence of free streaming tiers, arguing they devalue music as an art form and reaffirmed Apple’s stance against offering one. His comments reignited the debate over music pricing, with Spotify defending its ad-supported…