Tag: TikTok

From the Archives revisits how Amazon’s “Customers Who Bought This Also Bought” feature helped turn recommendation engines into core internet infrastructure. Amazon’s item-to-item collaborative filtering showed that behavior could outperform metadata, creating a discovery model that now powers streaming, music,…

Instagram’s TV push shows how media competition is shifting from format wars to attention wars. The winners in the Everything Era won’t defend TV, social, streaming, or gaming as separate lanes, they’ll use each format to build discovery, habit, engagement,…

From the Archives revisits TiVo Suggestions, one of TV’s earliest recommendation engines and a preview of how discovery would become core to streaming. TiVo used viewing behavior and feedback to predict what users might like, proving that understanding taste could…

YouTube’s rolling out invite-only in-app messaging for users 18+, letting viewers share and react to videos, Shorts, and livestreams without leaving the app. The move helps YouTube turn sharing into a retention loop by keeping the video, conversation, notification, and…

Short form won't kill long form, but it’s changing what long form needs to do. Short form now drives discovery, frequency, and habit formation, while long form still builds attachment, franchise value, and subscription justification. The real advantage sits with…

Universal Music Group's renewed deal with TikTok highlights how major labels are pushing platforms to tighten AI music moderation, attribution, and rights enforcement as generative music scales. The agreement, alongside UMG’s separate AI-focused licensing approach with Spotify, shows the industry…

Kirby breaks down last week’s biggest stories and finds the throughline: the streaming industry isn’t splitting into lanes anymore, it’s collapsing into one giant fight for attention, monetization, data, and habit.

TikTok is rolling out a £3.99-per-month ad-free subscription tier in the UK, requiring adult users to choose between personalized ads or a paid ad-free experience by November 11. The move aligns TikTok with platforms like Netflix, YouTube, Meta, and Snap…

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…