Tag: Verizon

From the Archives revisits AOL’s push to dominate digital video through AOL On, syndication, and Adap.tv, which helped the company become the No. 1 U.S. video ad property by impressions in 2013 without building a dominant consumer viewing destination. AOL…

From the Archives revisits Vessel, the ambitious 2015 startup from Hulu’s Jason Kilar and Richard Tom that aimed to challenge YouTube with a premium “early access” model for creator content. Despite raising $132 million, offering creators vastly better revenue splits,…

Comcast has launched StreamStore, a centralized platform for Xfinity customers to manage and purchase streaming apps, bundles, and on-demand content. The move positions Comcast as a key aggregator, offering over 450 apps and channels, including bundles like StreamSaver. This comes…

Consumers are demanding more comprehensive bundles that go beyond streaming to include lifestyle services like fitness, smart home, and niche subscriptions. New research from Horowitz and Bango reveals frustration with subscription complexity, pointing to growing interest in platforms that centralize…

Verizon is shutting down its +play streaming marketplace, a service launched in 2022 to let customers manage and bundle streaming subscriptions. The move reflects a broader shift toward MyPlan and MyHome perks, which are integrated into Verizon’s core wireless and…

From the Archives tracks how Awesomeness transformed from a YouTube startup into a multi-platform Gen Z media brand, reaching a $650 million valuation with backing from DreamWorks, Hearst, and Verizon. After the collapse of go90 and shifting corporate priorities, the…

From the Archives revisits Verizon’s $1.2 billion streaming misstep with Go90, a mobile-first, ad-supported platform that failed to gain traction. Launched in 2015, Go90 struggled with poor execution, an unclear content strategy, and weak user engagement despite major investments in…

NBCU has launched SNL Arcade with Comcast, Cox, and Verizon as an interactive trivia experience tied to SNL50, running from February 27 to March 27. While it appears to be a simple brand extension, the initiative is strategically designed to…

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…