Comcast is back in aggregator mode with StreamStore, a platform that lets Xfinity customers shop, manage, and activate streaming apps, channels, and bundles in one place with a single monthly bill. It is another swing at solving the user-side fragmentation problem while giving Comcast more control within its cable and broadband footprint.
StreamStore arrives with familiar messaging around simplicity and control. Jon Gieselman, Comcast’s chief growth officer for connectivity and platforms, said the product is about putting “the power back in the hands of our customers.” It is also clearly about capturing more digital spending inside the Xfinity ecosystem at a time when cord-cutting continues to accelerate.
The store claims to include over 450 apps and channels and 200,000 titles to rent or buy. StreamSaver, a bundle with Apple TV+, Netflix with ads, and Peacock with ads, is available for $15 per month. Customers can also add services like Now TV and Now TV Latino. Comcast says new bundles, additional apps, and improved subscription tools are coming later this year.
StreamStore follows other aggregation attempts that didn’t stick. Verizon launched +play in 2022 but stopped accepting new subscriptions as of July 9. The company is now steering customers to its myPlan and myHome platforms. Charter has also signaled plans to launch a video portal in 2025 and already offers bundles that include services like Max, Disney+, and Peacock.
Meanwhile, Comcast continues to lose legacy TV subscribers. The company shed another 427,000 video customers in the first quarter of 2025, bringing its total down to 12.1 million. It reports second-quarter earnings on July 31.
The Streaming Wars is intentionally ad-free
We don’t run display ads. Not because we can’t, but because we don’t believe in them.
They interrupt the reading experience. They cheapen the work. And they burn advertisers’ money on impressions nobody actually wants.
So we chose a different model.
We say the things people in this industry are already thinking but don’t say out loud. We connect the dots beyond the headline and focus on explaining why things matter to the people working in this business.
If you believe industry coverage can exist without clutter and interruption, you can support it here → SUPPORT TSW.
Support is optional. But it directly funds research and continued coverage — and helps prove this model can work.
Support TSW →
