Tag: video podcasts

Media companies are shifting away from the traditional Hollywood model toward cheaper, faster, and more flexible systems built around creator ecosystems, AI tools, interface control, and direct audience engagement. Disney's Fortnite strategy, Fox's interest in Roku, the rise of video…

Kirby explains why video podcasts are becoming retention infrastructure for streaming as companies chase cheaper ways to drive habit, ad inventory, and creator-led loyalty. The format can pull recurring weekly hours into owned ad systems, but streamers risk killing the…

Netflix is positioning creator programming as a commerce and engagement engine, not just incremental viewing, with Mark Rober’s debut driving measurable CrunchLabs sales and showing it can extend creator businesses beyond content. At the same time, its push into video…

YouTube is pulling away in video podcasts as the format hits mainstream scale. Ampere Analysis reports that 20% of global internet users watched a video podcast in the past month, including 11% on YouTube alone, positioning long-form, low-cost talk content…

Apple is upgrading Apple Podcasts with native video support, seamless audio and video switching, and built in dynamic ad insertion for video episodes. The move positions Apple more directly against YouTube, Spotify, and Netflix as video podcast consumption accelerates. By…

Netflix will relaunch a new mobile app later this year focused on short-form video and vertical feeds to drive more daily engagement. The update’s designed to increase how often users open the app by introducing swipeable clips from shows, films,…

CNN is partnering with Lemonada Media to bring video versions of several podcasts to its All Access streaming tier, aiming to boost subscription retention by introducing personality-driven, repeatable content. Rather than chasing hits or IP ownership, CNN's betting on habitual…

Spotify has opened a new video-first podcast studio in Hollywood’s Sycamore media district, marking its second LA location and expanding its investment in video podcasting. The 11,000-square-foot facility will support creators in the Spotify Partner Program, including The Ringer and…

Spotify Wrapped 2025 confirms Joe Rogan remains the platform’s top podcast for a fifth year, while video continues to reshape listener habits—nearly half of the top 50 shows now include video, up from one-third in 2024. Spotify’s video podcast audience…

Netflix is in talks with SiriusXM to license exclusive video podcasts, building on its recent Spotify deal and efforts to challenge YouTube's dominance in the space. The push includes outreach to major podcast networks and talent agencies as Netflix looks…