Tag: YouTube

Kirby breaks down last week’s biggest stories and finds the throughline: the streaming industry isn’t splitting into lanes anymore, it’s collapsing into one giant fight for attention, monetization, data, and habit.

Hub Entertainment Research found FAST audiences now behave much more like premium streaming subscribers, with users still paying for TV services while treating free streaming as a core part of their viewing habits. The study also shows growing overlap between…

From the Archives revisits MTV Overdrive, MTV’s 2005 attempt to build a streaming destination years before modern platforms took over digital video. The service recognized the shift toward short-form, on-demand viewing early, but struggled as distribution and discovery moved away…

Last week underscored that distribution, discovery, and monetization systems have become the most valuable assets in streaming, not the content itself. Roku, DAZN, ESPN, Netflix, Amazon, and YouTube all made moves to control the viewer entry point, compress decision-making, and…

From the Archives revisits how Turner Broadcasting System built SuperDeluxe into a digital-first comedy lab that prioritized speed, experimentation, and platform-native distribution, but couldn't reconcile that model with ad-driven corporate expectations. The studio showed that social-first, creator-led content could break…

YouTube’s Q1 ad revenue rose 11% to $9.9 billion, putting it near a $10 billion quarter as Alphabet reported 22% overall revenue growth and 350 million paid subscriptions. YouTube’s scale on TV screens, low-content-risk economics, and behavioral bundle across ads,…

From the Archives revisits how CollegeHumor built an early “creator factory” with a structured, repeatable system for producing and scaling internet-native comedy, prioritizing consistent output, rapid iteration, and in-house talent development over one-off viral hits. As platform-driven distribution and monetization…

YouTube and creators like Dhar Mann are reshaping ad spending by offering brands measurable outcomes instead of just reach, turning content into a direct driver of traffic, engagement, and sales. Creator-led media operates as vertically integrated businesses that control production,…

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…

Hub’s latest Connected Home data shows TV operating systems are becoming the control layer for both streaming and the broader AI home, with Roku and Amazon using their OS footprint to shape discovery, subscriptions, advertising, and device coordination. The report…