Tag: Amazon Channels

From the Archives revisits how Amazon introduced Amazon Channels in 2015 to address the growing fragmentation of streaming by allowing Prime Video users to subscribe to third-party services directly within Amazon’s interface. The model positioned Amazon as a subscription aggregator,…

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

Fubo launched the Fubo Channel Store, letting users buy and stream third-party DTC services like Starz and Paramount+ with Showtime directly in the Fubo app, no pay TV package or separate app logins needed. It’s part of Fubo’s push to…

Fox has launched its Fox One streaming service on Prime Video for $19.99 per month, offering U.S. subscribers access to live sports, entertainment, and news. The deal brings NFL Sunday games, MLB coverage, and the 2026 FIFA World Cup to…

New research from Bango shows that the Subscription Wars have ended, with 68% of U.S. subscribers now getting at least one service through a bundle rather than a direct subscription. DTC models are shrinking, with only 16% of streaming subscribers…

Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…

Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…

A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…