Tag: content monetization

Disney’s exploring a free, ad-supported streaming layer that could expand its audience, create more inventory for advertisers and move viewers toward Disney+ subscriptions and other Disney businesses. Kirby sees the strongest model combining branded FAST channels, rotating on-demand content and…

Media companies are shifting away from the traditional Hollywood model toward cheaper, faster, and more flexible systems built around creator ecosystems, AI tools, interface control, and direct audience engagement. Disney's Fortnite strategy, Fox's interest in Roku, the rise of video…

Clemson and LSU are quietly building something far bigger than content teams, turning their athletic departments into full-scale media engines with new ways to produce and distribute programming. At the same time, moves at the conference level suggest this shift…

Skip calls out the industry's reluctance to fully embrace FAST, even as most studios are already operating like FAST companies. The piece argues that denying the model limits innovation and growth, urging companies to design for FAST rather than apologize…

Sony delivered another quarter that reinforces its diversified, high-yield model. While Pictures revenue dipped 2% due to a lighter release slate, the company leaned into anime and music, with Demon Slayer and the Aniplex unit driving substantial growth across segments.…

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

Netflix is going all-in on AI, using it to power new ad formats, streamline production, and drive global scalability. Despite a surprise tax bill and an EPS miss, the company delivered its best ad sales quarter ever, doubling upfront commitments…

From the Archives revisits Metacafe’s rise as a short-form video pioneer that predated YouTube, offering one of the first creator monetization programs with its Producer Rewards. At its peak, it ranked among the top global video platforms and forged early…

Vimeo has launched Vimeo Streaming, a robust platform allowing creators to build their own Netflix-style services with custom monetization, infrastructure, and support. The Try Guys, among the first adopters, launched "2nd Try" to give fans exclusive, ad-free content while shifting…

ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…