Tag: media rights

Hasbro’s Sixth Wall positions character behavior as a new licensing category, giving partners access to governed AI versions of IP like Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and Clue characters. The bigger play is that Hasbro’s not just…

DAZN’s acquisition of ViewLift positions it to operate as both a rights buyer and a full-stack streaming provider as U.S. local sports distribution undergoes rapid disruption. The move gives DAZN immediate DTC infrastructure capabilities at a time when teams are…

ESPN’s intervention in the WWE lawsuit shows it’s enforcing arbitration to keep streaming-related disputes private and under its control. The case also exposes distribution gaps in ESPN Unlimited, where uneven carriage deals led to inconsistent pricing and access for WWE…

Sports media companies built a rights market that maximized revenue but made live sports harder and more expensive to find, pushing more fans toward piracy as the simplest viewing option. Pirate sites effectively recreated the old cable bundle by placing…

The NFL is rumored to benegotiating a one-year, four-game regular-season package with YouTube. The short-term deal would give the league real-time data on pricing, ad demand, reach, and technical performance while preserving leverage across multiple bidders including Netflix and Amazon…

The NBA is up 16% year over year in national viewership through the All-Star break, averaging 1.8 million viewers per game, its best midseason mark since 2018. The jump is largely driven by a 97% increase on NBC after shifting…

Disney finalized its acquisition of NFL Media in exchange for a 10 percent stake in ESPN, giving the NFL ownership in a key broadcast partner. Bob Iger declined to comment on how this changes ESPN’s rights position or editorial independence.…

The proposed Netflix acquisition of Warner Bros. reveals how wrestling rights are shaped less by content and more by system alignment. WWE, AEW, and TNA now represent three distinct strategic models: WWE supports scale across platforms, TNA fits a habit-driven…

Paramount+ will debut its $7.7 billion media rights deal with the UFC on January 24, 2026, streaming UFC 324 as its first live event. The card features high-profile matchups, including Justin Gaethje vs. Paddy Pimblett and Kayla Harrison vs. Amanda…

NFL Network’s international morning games averaged a record 6.2 million viewers this season, up 32% year-over-year, signaling strong global interest. The NFL played seven games abroad and is eyeing further expansion, including potential matchups in France and a new $1…