Tag: retail media

The Trade Desk reported 18% year-over-year revenue growth to $739 million in Q3, with net income rising to $116 million, fueled by innovations on its Kokai platform and strong demand for data-driven ad solutions. The company maintained over 95% customer…

Magnite has acquired streamr.ai, an AI platform that enables SMBs to create and launch video ads on streaming TV, in a move to unlock new advertising budgets and simplify campaign execution. The deal allows Magnite to offer white-labeled creative and…

ESHAP hijacks our Ask Skip column this week to declare that we’ve entered the post-streaming era. With subscriber counts no longer the key metric, success now hinges on ecosystem thinking: monetizing superfans, maximizing ARPU and LTV, and mastering a multi-platform…

Walmart is making VIZIO a private-label brand, pulling it from other retailers and selling it exclusively through Walmart and Sam’s Club. While the move boosts Walmart’s hardware footprint, the real goal is to grow its advertising business by leveraging VIZIO’s…

Omnicom and Interpublic Group (IPG) have received FTC approval to proceed with their $13.5 billion merger, creating the world's largest advertising holding company. However, the green light comes with strict conditions aimed at preventing politically motivated media buying, prohibiting coordinated…

Walmart is set to launch new Onn-branded smart TVs powered by Vizio’s SmartCast OS, replacing Roku as the exclusive operating system. The move follows Walmart’s $2.3 billion acquisition of Vizio, signaling a strategic push to grow its retail media and…

Disney is integrating shoppable storefronts into Disney+, Hulu, and ESPN+, allowing users to buy products tied directly to the content they're watching. The initiative, built with Shopsense and Gopuff, expands Disney's retail media strategy and aims to enhance ad personalization…

Criteo is launching a programmatic buying feature for retail media display ads, enabling advertisers to buy across multiple retail media networks via auction. This move streamlines ad purchases and helps retailers monetize unsold inventory more effectively, especially during peak demand.

Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…

Walmart and Vizio executives offered new details on their integration following Walmart’s $2.3B acquisition of the smart-TV maker, highlighting a joint connected-TV advertising initiative now in beta. Walmart aims to learn from Vizio’s CTV advertising expertise to complement its retail…