Tag: social media

Gaming IP is rapidly becoming the centerpiece of media strategy, as platforms like Paramount, Netflix, and Amazon aim to turn fan-favorite titles like Call of Duty into multi-platform ecosystems that drive year-round engagement. New Bain data shows gamers spend more…

Triller Group has completed a strategic reorganization into three key units—Social Media (Triller App), Fintech (AGBA), and Combat Sports (BKFC)—to drive focused growth and scalability. The company plans to aggressively expand over the next six months, including launching a cryptocurrency…

Snap reported 900 million monthly and 460 million daily active users in Q1, along with $1.36 billion in revenue, a 14 percent increase from the prior year. The company narrowed its net loss to $140 million, driven by stronger performance…

Gen Z is reshaping the subscription economy with an average of seven services and $940 in annual spend, prioritizing flexibility, bundles, and perks over loyalty. Premium social subscriptions like Snapchat+ and X Premium are gaining traction, while traditional video streaming…

BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…

Deloitte's 19th Digital Media Trends report reveals that Gen Z and millennials are spending more time with creator-led content on social platforms than traditional streaming or TV. This behavioral shift is accelerating churn across SVOD, eroding perceived value, and redirecting…

The NWSL has partnered with Overtime to expand its digital reach, allowing Overtime FC to share NWSL highlights, behind-the-scenes content, and player-driven storytelling across its social media platforms. The collaboration reflects a broader industry trend where sports leagues are working…

The U.S. Court of Appeals upheld a law requiring ByteDance to divest TikTok or face a U.S. ban by January 19, 2025, citing national security concerns. TikTok's First Amendment defense was rejected, and the Supreme Court's decision will determine its…

The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…