Tag: social media

Kirby argues that cumulative media time is a weak measure because overlapping sessions carry very different levels of attention, intent, and commercial value. Streaming services have an advantage in high-intent viewing, but they’ll create more value by improving the handoff…

TikTok and Apple Music are connecting music discovery directly to monetized streaming with a new “Play Full Song” feature that lets Apple Music subscribers launch full tracks from within the TikTok feed. The integration reduces friction between viral discovery and…

TikTok has launched the For You Calendar, a printable weekly planner designed to help families balance screen time with offline activities. Created in collaboration with planner designer Linda Tong and several parent creators, the calendar emphasizes goal-setting, routines, and shared…

Gaming IP is rapidly becoming the centerpiece of media strategy, as platforms like Paramount, Netflix, and Amazon aim to turn fan-favorite titles like Call of Duty into multi-platform ecosystems that drive year-round engagement. New Bain data shows gamers spend more…

Triller Group has completed a strategic reorganization into three key units—Social Media (Triller App), Fintech (AGBA), and Combat Sports (BKFC)—to drive focused growth and scalability. The company plans to aggressively expand over the next six months, including launching a cryptocurrency…

Snap reported 900 million monthly and 460 million daily active users in Q1, along with $1.36 billion in revenue, a 14 percent increase from the prior year. The company narrowed its net loss to $140 million, driven by stronger performance…

Gen Z is reshaping the subscription economy with an average of seven services and $940 in annual spend, prioritizing flexibility, bundles, and perks over loyalty. Premium social subscriptions like Snapchat+ and X Premium are gaining traction, while traditional video streaming…

BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…

Deloitte's 19th Digital Media Trends report reveals that Gen Z and millennials are spending more time with creator-led content on social platforms than traditional streaming or TV. This behavioral shift is accelerating churn across SVOD, eroding perceived value, and redirecting…

The NWSL has partnered with Overtime to expand its digital reach, allowing Overtime FC to share NWSL highlights, behind-the-scenes content, and player-driven storytelling across its social media platforms. The collaboration reflects a broader industry trend where sports leagues are working…