Tag: sports advertising

Amazon is preparing to take full control of Thursday Night Football production after the 2026 NFL season, ending the NBC Sports partnership that helped de-risk its launch into exclusive national NFL streaming. Amazon’s expanded sports portfolio, production infrastructure and advertising…

Basics of Streaming explains why sports isn’t just another streaming category. Live urgency, exclusive rights, scarcity, and premium ad demand make sports one of the few products that can still anchor bundles, justify higher pricing, reduce churn, and give platforms…

Source Media Group’s Source Golf bundles top YouTube golf creators into a unified, TV-style ad product, turning fragmented creator inventory into scalable media for brands. The model expands golf advertising beyond tournament windows into always-on digital supply and positions creator-led…

The NBA is up 16% year over year in national viewership through the All-Star break, averaging 1.8 million viewers per game, its best midseason mark since 2018. The jump is largely driven by a 97% increase on NBC after shifting…

NBCUniversal is reporting near sell-out ad inventory for its inaugural NBA season under its 11-year, $77 billion deal with the league. With over 170 advertisers, including 20% new to NBCU and nearly 10% making first-time NBA investments, the company has…

Amazon Ads closed its 2025–26 upfronts with ad commitments exceeding internal forecasts, driven by increased investment in Prime Video, especially its expanding sports lineup including the NBA’s debut. The company cited strong year-over-year growth across agencies, with added momentum from…

Disney closed its 2025-2026 upfront negotiations with strong performance in sports and streaming, which together made up over 40% of total volume—consistent with last year. Sports ad volume neared $4 billion, driven by multi-year deals, double-digit growth in “Monday Night…

Fox closed its 2025-26 upfront with over $2 billion in advertiser commitments, marking double-digit volume growth year over year. Sports led the charge, while Tubi saw a 35 percent increase in commitments and Fox News attracted more traditional advertisers amid…

DAZN is leveraging the launch of the new FIFA Club World Cup, which starts June 14 in the US, as its most ambitious push yet into the American market. The global sports streamer, holding exclusive rights to the tournament, will…

Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…