Tag: subscriber acquisition

Basics of Streaming explains how customer acquisition has become an infrastructure challenge, not just a marketing problem. Trials, discounts, bundles, and partner offers can bring subscribers in, but platforms need billing, lifecycle marketing, personalization, and retention systems to turn promotional…

Skip sounds off on how last-click attribution pushed streaming companies to overvalue performance marketing and underinvest in brand. Brand marketing creates demand, while performance marketing harvests it, and streaming services have trained consumers to chase discounts, bundles, trials, and promos…

Antenna’s latest data shows U.S. SVOD growth slowing sharply, with new subscriptions falling 33% in 2025 to 18 million from 27 million in 2024, while Q4 growth cooled to 7%. The market isn’t adding households anymore, it’s reallocating them, with…

Netflix drove its biggest U.S. sign-up spike of 2025 on Christmas Day, adding 430,000 new subscribers during its NFL GameDay broadcast, according to Ampere Analysis. Ampere found that live events, especially sports, drove 60% of major acquisition spikes across services…

Free trials have shifted from a default growth tool to a strategic lever that depends on scale, audience, and business goals. For large services, trials often pull in low-intent users, distort retention models, and delay revenue. Smaller platforms still find…

The Ankler reports that Apple TV+ is replacing its “cost-plus” compensation model with a performance-based system that evaluates shows on subscriber acquisition, engagement, and cost efficiency. This shift aligns with traditional Hollywood practices and reflects Apple’s push to rein in…

NBCUniversal's decision to license The Umbrella Academy to Netflix, rather than retain it for Peacock, highlights the ongoing challenge of balancing short-term licensing revenue with long-term subscriber growth. Parrot Analytics estimates that in Q3 2024, The Umbrella Academy was Netflix’s…

Netflix’s Mike Tyson vs. Jake Paul boxing match drove 1.43 million new sign-ups within three days, marking the services “single largest acquisition moment,” per Antenna Data. With 108 million viewers, Netflix claims it was the “most-streamed sporting event in history.

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

Warner Bros. Discovery's Max and Discovery+ streaming services achieved significant success with the Paris Olympics, surpassing the total viewership of the Tokyo 2021 Olympics within just two days. Max accounted for 80% of the streaming audience in Europe, with five…