Elon Musk has reportedly invested roughly $1 billion in Skydance less than three weeks after David Ellison completed the $110 billion acquisition of Warner Bros. Discovery. People familiar with the transaction told Semafor the investment came alongside additional equity commitments…

Basics of Streaming breaks down the ongoing costs of supporting another TV OS, from development and certification to testing and maintenance. With an illustrative $180,000 first-year investment requiring an average of 2,500 incremental paying households to break even, streaming services…

YouTube captured a record 15.8% of U.S. TV viewing in August, with viewing among adults 50 and older up 9%, strengthening Google's position to capture traditional TV ad budgets. Its creator-funded content model gives Google a cost advantage, putting more…

FIFA's favoring a single buyer for the 2030 World Cup's U.S. English- and Spanish-language rights, with fees projected at $1.5 billion to $2 billion per tournament and an option for 2034. That price exceeds 2026's $1.19 billion U.S. advertising haul,…

LinkedIn's added Google DV360 to its B2B CTV distribution network alongside The Trade Desk and Amazon DSP, expanding access to professional audiences through Microsoft's curated deals. The move strengthens Microsoft's supply-side position while forcing DSPs to compete on cost, targeting…

Peacock drove 92% of NBCUniversal Media's Q3 adjusted EBITDA improvement, yet generated just $18 million in adjusted EBITDA through September, a razor-thin 0.3% margin. With subscribers flat at 48 million and NBCUniversal's Comcast separation approaching, pricing, distribution deals, and sports…

From the Archives revisits Tencent Video's 2019 early-access paywall, which generated millions of purchases but sparked backlash and legal challenges that ended the practice in 2021. Tencent later revived early access through its premium SVIP tier, highlighting the opportunity to…

Walmart's bundling Walmart+ and Sam’s Club Plus for $120 annually, saving members $98 and positioning itself to capture more household spending from Amazon and Costco. The deal could boost cross-shopping and retail media revenue while expanding Peacock and Paramount+ distribution…

Spotify launched its first native automotive app in select Audi vehicles across 47 markets, giving it greater control over the in-car experience without requiring a connected phone. Built on Android Automotive, the app supports music, podcasts, audiobooks, and video, creating…

Korai Flix's $3.5 billion SPAC merger with APEX Tech Acquisition targets a Q1 2027 public listing, valuing its 26 million registered users at roughly $135 per account. With limited guaranteed cash proceeds and no disclosed revenue, paid conversion, or retention…