Meta's creating nonvoting Class C shares to fund its AI expansion without weakening Mark Zuckerberg's voting control. With capital spending exceeding operating cash flow and buybacks halted, future share issuances could dilute existing investors while funding AI-driven improvements in video…

Skip examines why Netflix's new content chief, Peter Rice, faces accountability for business outcomes beyond his control. With roughly $20 billion in annual programming spending and years of inherited commitments, Rice's success depends on marketing, product, pricing, and advertising decisions,…

Netflix cut its 2026 ad revenue forecast by $300 million to $2.7 billion as product launches and partner integrations fall behind schedule, despite expected ad growth of more than 80%. The setback puts pressure on Netflix's reshuffled ad leadership to…

Kirby examines how media consolidation and cost-cutting are reshaping the B2B media technology market, forcing vendors to prove their value as buyers streamline operations and reduce overlapping contracts. Companies that demonstrate measurable savings, solve critical problems, and clearly differentiate themselves…

Google's paying more than 400 publications, including CNN, Axios and the Financial Times, to power AI news summaries and audio briefings as search referrals decline. The deals create new licensing revenue, but limited transparency into payments and content usage raises…

Hello Sunshine's steep valuation reset captures a fundamental shift in media investment: buyers are prioritizing revenue they can control over speculative growth tied to future hits. Across streaming, capital is increasingly flowing toward recurring revenue, proven audiences, and flexible partnerships,…

Disney's partnered with Dude Perfect to bring creator content to Disney+ and ESPN while promoting Marvel, Star Wars and sports to Dude Perfect's 130 million followers. The deal expands Disney's reach across YouTube and other platforms to drive demand for…

NFL and NBA media rights account for nearly $20 billion annually, representing 30% of the $65.82 billion global sports-rights market. Amazon's $3.8 billion sports-rights budget puts Prime Video ahead of DAZN, highlighting how diversified media companies can outbid sports-only streamers.…

Spotify's expanding audiobooks to more than 180 markets by the end of 2026, building on Audiobooks+'s one million subscribers and $100 million in annual recurring revenue. The rollout creates a major upsell opportunity across its global subscriber base, with local…

Fox has integrated AI buying agents from WPP, Omnicom, Horizon Media, Stagwell, and Simulmedia into Fox AdStudio to automate linear TV transactions. Simulmedia's system has already processed over 400 spot-level orders, demonstrating how agentic buying can reduce friction, keep Fox's…