Roku’s Q3 results brought a milestone: its first operating profit in nearly four years. But despite beating revenue and earnings expectations, the Street was not impressed. Shares dropped more than 6% in after-hours trading.
Revenue climbed 14% year over year to $1.21 billion, with net income hitting $24.8 million and EPS at 16 cents. Analysts were expecting $1.1 billion in revenue and EPS of 9 cents. Platform revenue, the key growth engine encompassing ads, subscriptions, and content deals, rose 17% to $1.065 billion. Devices revenue fell 5%.
Streaming hours reached 36.5 billion, up 12% year over year. Roku also raised its full-year forecast for both Platform revenue ($4.11 billion, up from $4.075 billion) and adjusted EBITDA ($395 million, up from $375 million). Still, investors seemed disappointed that the gains were not larger.
Even with this bounce-back quarter, margins are under scrutiny. Platform margin dipped to 51.7% from 54.2% last year, while Devices remained deep in the red with a negative 15.7% margin. Gross profit climbed 9% to $525 million, and Roku delivered $9.5 million in operating income. It is a small figure, but a notable reversal after years of losses.
Video ad growth outpaced the broader U.S. streaming and digital ad markets. This was helped by deeper integrations with third-party DSPs, including a recent deal with Amazon. Executives called this a key way to diversify demand and improve performance for enterprise partners.
For Q4, Roku expects $1.35 billion in revenue, representing 12% year-over-year growth. Platform revenue is expected to grow 15%. Roku says growth would be slightly higher if excluding Frndly TV and political ad spend. The company is guiding toward $575 million in gross profit and $145 million in adjusted EBITDA.
One wildcard in the mix is Howdy, Roku’s new $2.99 per month ad-free SVOD service. With more than 10,000 hours of content from Lionsgate, Warner Bros., and others, it is an aggressive experiment in low-cost streaming. Roku says it is targeting value-conscious subscribers in a crowded marketplace.
Meanwhile, The Roku Channel continues to perform. It remains the number two app by engagement behind YouTube. Roku added popular FAST channels like “The First 48,” “Shark Tank,” and “Law & Order.” Original content also had a win with “Solo Traveling With Tracee Ellis Ross,” which became Roku’s top unscripted original and received a Critics Choice nomination.
On the leadership front, Lisa Holme, formerly of Hulu and Warner Bros. Discovery, now oversees all Roku Media content efforts globally. She steps in after David Eilenberg’s departure earlier this year.
Roku is still threading the needle between operating discipline and platform growth. The company has returned to profitability, but Q4 performance and the ability to maintain momentum while scaling new content bets like Howdy will determine whether this turnaround holds.





