Tag: Ampere Analysis

Scripted streaming hits aren't doing the same job they used to. With season gaps stretching from 12 months in 2020 to 21 months in 2025, returning originals are becoming customer win-back campaigns instead of retention engines. That’s great for premiere-month…

Skip explains that streaming services prioritize episodic content because it drives longer engagement, more ad inventory, and stronger retention than films. Shows extend viewing sessions, create repeat entry points, and generate multiple monetization cycles, while movies typically deliver a single,…

Ampere’s US data shows episodic TV has become the engine of streaming ad revenue because it produces far more ad inventory than movies, with TV averaging just over five minutes of ads per hour versus about three for films. The…

Ampere Analysis says the streaming industry crossed $150bn in subscription revenue, but the real story isn’t growth in users. Revenue is climbing for a different reason, as pricing moves and ad-supported tiers reshape how the business actually works. What’s happening…

Ampere Analysis finds HBO Max leads peers in bundle scale across partners, markets, and packages. Streaming growth is increasingly driven by distribution deals, with discounted wholesale pricing functioning as the core customer acquisition cost. As more growth comes through hard…

YouTube is pulling away in video podcasts as the format hits mainstream scale. Ampere Analysis reports that 20% of global internet users watched a video podcast in the past month, including 11% on YouTube alone, positioning long-form, low-cost talk content…

Ampere’s data shows female non-gamers are more open to playing than men, but cultural and content barriers are limiting conversion. The growth opportunity lies in redesigning onboarding, genre strategy, and community dynamics to capture a largely untapped female audience.

Live service games like Fortnite, Roblox, and Apex Legends churn up to 60% of players within three months, but they quickly replace them. This user rotation is now standard across streaming and subscription models. With net-new user growth stalling, long-term…

Amazon is set to overtake DAZN as the top global spender on sports rights in 2026, driven by its strategic use of live sports to stabilize churn, bolster ad inventory, and reinforce Prime subscriptions. Unlike DAZN, which relied heavily on…

Netflix drove its biggest U.S. sign-up spike of 2025 on Christmas Day, adding 430,000 new subscribers during its NFL GameDay broadcast, according to Ampere Analysis. Ampere found that live events, especially sports, drove 60% of major acquisition spikes across services…