Tag: creator content

Skip argues that FAST has moved from growth story to clutter problem, with real audience demand now exposing how many channels were built around supply instead of viewers. His analysis frames FAST’s next phase around curation, platform power, advertiser selectivity,…

Roku is launching a new creator-focused destination and creator-led FAST channels featuring personalities like iShowSpeed and Jesser. The move reflects how creator content, streaming, and social video are converging inside the connected TV ecosystem. Roku’s strategy centers on controlling discovery,…

Hub Entertainment Research found FAST audiences now behave much more like premium streaming subscribers, with users still paying for TV services while treating free streaming as a core part of their viewing habits. The study also shows growing overlap between…

Tubi has announced its first slate of exclusive digital-first series from popular creators like Joey Graceffa, KevOnStage, Rock Squad, and more, aiming to deepen engagement with its massive user base. The slate includes a mix of comedy, fantasy, and teen…

Tubi has expanded its creator content catalog to more than 5,000 episodes through partnerships with MrBeast, Jomboy Media, Alan’s Universe, and others. The company also hired former TikTok executive Kudzi Chikumbu to lead its creator partnership strategy, signaling a deeper…