Tag: smart TVs

Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…

Xperi is cutting 250 jobs as part of a major restructuring to streamline operations and pivot toward its connected TV platform, TiVo OS. The move follows the end of TiVo DVR manufacturing and reflects Xperi’s growing focus on ad-supported CTV,…

Gracenote’s 2025 State of Play report reveals that content discovery has become a top churn trigger in streaming, with 49% of viewers willing to cancel services if they can’t find something to watch. As streaming platforms fragment and user frustration…

Ask Skip argues that every smart TV OEM needs its own FAST service, not to please viewers, but to control the interface and claim a stake in the OS-driven streaming landscape. While the strategic rationale is sound, most OEM FASTs…

Basics of Streaming explores how FAST has matured into a critical pillar of the streaming ecosystem. Introduced by Pluto TV in 2014, FAST has expanded far beyond linear channels to include hybrid delivery formats, all unified by an ad-supported, free-to-watch…

Matthew Henick, SVP of Ventura at The Trade Desk, joined Variety’s Strictly Business to discuss how Ventura aims to overhaul CTV advertising by building a more transparent, efficient ecosystem—one that gives OEMs more control and directs more ad dollars to…

Walmart is making VIZIO a private-label brand, pulling it from other retailers and selling it exclusively through Walmart and Sam’s Club. While the move boosts Walmart’s hardware footprint, the real goal is to grow its advertising business by leveraging VIZIO’s…

Walmart is set to launch new Onn-branded smart TVs powered by Vizio’s SmartCast OS, replacing Roku as the exclusive operating system. The move follows Walmart’s $2.3 billion acquisition of Vizio, signaling a strategic push to grow its retail media and…

Samsung is bringing EA SPORTS FC 25 to its Gaming Hub through a partnership with EA and Xbox, allowing TV and monitor users to stream the game via Xbox Cloud Gaming with Game Pass Ultimate. A promotional offer provides two…

LG Electronics has launched WebOS Hub 3.0, the latest update to its connected TV operating system, featuring AI-powered voice search, improved audio dialogue, and adaptive picture settings. The update also adds support for always-on displays, Wi-Fi 6, and Auracast Bluetooth…